The Founder’s Code: 11 Principles for Building an AI-First Business
Most founders know AI is powerful, but few know how to apply it responsibly and effectively. Shiny tools and quick hacks don’t build lasting businesses. What separates companies that thrive from those that burn out? A set of guiding principles - a code.
That’s why we created The Founder’s Code for an AI-First Business: 11 principles that help leaders scale with AI while keeping their teams, customers, and ethics intact.
A Sneak Peek
Here are just a few of the principles inside:
Data Dignity → Treat data as an asset, not an afterthought.
Bias Isn’t Inevitable → Test and monitor to keep systems fair and accountable.
Small Bets, Fast Feedback → Start lean, learn fast, and scale only what works.
Keep Humans Growing → AI should empower people, not replace their growth.
Each principle comes with practical DOs and DON’Ts, plus proof points you can apply directly to your business.
Why It Matters Now
53% of SMBs are already using AI, with another 29% planning to adopt this year (SMB-GR, 2025).
91% of small businesses using AI say it boosts revenue (Salesforce, 2025).
But without a framework, it’s easy to waste money, build bias into systems, or overwhelm your team.
The Founder’s Code gives you a clear, founder-friendly set of guardrails to avoid those traps.
🚀 Ready to see all 11 principles?
👉 Download The Founder’s Code (PDF) and start building your AI-First business with confidence. I believe in knowledge sharing, so you don't have to fill out a form to get this, unlike many others in the industry who only want your contact information.
If you’re ready to explore what AI-powered enablements could look like for your business, let’s talk.
Written by Brian Morgan, President of SMB Accelerators, Inc. Helping small business leaders scale faster with AI - with less waste, less stress, and more ROI.
